Bring Beat the Street Back to Burnley

Become a sponsor to help Bring Beat the Street back to Burnley and make a lasting impact!

By becoming a sponsor, you’ll not only power this exciting community-driven initiative but also position your business at the heart of a movement that inspires thousands of residents to become active, healthy, and more connected.

Join us in transforming the borough into a hub of energy and well-being, while showcasing your commitment to the local community. Let’s put Burnley back on the Beat the Street map together!

Why Sponsor Beat the Street Burnley?

Sponsoring Beat the Street Burnley helps businesses boost their Corporate Social Responsibility (CSR) profile by promoting community engagement, healthier lifestyles, workforce wellbeing, and environmental sustainability—all while enhancing brand image.

Making Burnley healthier, happier and greener

8% increase in happiness

£5,000,000+ wellbeing value*

2,388 trees planted

1,000+ packets of wildflower
seeds sown by schools

40% of less active
kids became more active

38% of inactive adults
became more active

ENGAGEMENT (to date)

22,887
players

235,467
miles travelled

11,119
Survey completion

500,000+ website and app visits

40,000+
engagements on social media

7011 newsletter subscribers

Sponsorship Packages Available

With 3 different sponsorship packages available starting from as little as £1,000 invest in Beat the Street today!

Official Partner

Lead the charge for a healthier Burnley as an Official Partnership Sponsor. This option is the premium opportunity for businesses ready to make a lasting impact on the borough. As an official sponsor, your brand will enjoy top-tier visibility across all aspects of Beat the Street, with prominent recognition on our digital and physical platforms. You’ll be recognised as an essential partner driving Burnley’s transformation, placing your business at the heart of community wellbeing and positioning you as a leader in corporate responsibility.

£25,000 package – find out more

Term

12 months January 2025 – December 2025

Branding

Logo on all key marketing materials including:

Recognition of official partnership on correx signage boards placed above some Beat Boxes.
A3 posters x 50.
Printed maps x25,000.
Flyers x1,000.
Logo and partner section in evaluation report.

Digital

Logo and link on footer and partners page.
Potential for logo and branding of Hidden Gems element of the app.
Sponsor recognition as a layer on Beat the Street Burnley Map , on www.beatthestreet.me/Burnley and the app.
Logo on partner dashboard Partner page on website.
Branding and content in weekly digital e-newsletter x6 (1 per week).
Featured section with content if appropriate, to highlight sponsor in 1 digital e-newsletter.
Logo in post game digital e-newsletter x6 (1 per month).

Media

Official partner announcement release.
Logo and inclusion on all press releases (x10).
Branding and content in pre-game press pack.
Video - Logo and thanks on any promotional video content produced.
Photography - Branding at official pre-game photo shoot.

Social media

Branded social media posts across BTS Burnley X/Twitter and Facebook accounts throughout the anticipation and game phase to be agreed in advance of programme start.
6 social media posts post-game.
Pinned post including logo highlighting official sponsorship on Beat the Street Burnley Facebook for 12 months.

Events

Branding at official launch and celebration event.
Experiential area at launch/after-party.
Opportunity to be part of the game steering group.

Options

Option to have Beat Boxes at supporter’s location.
Option to for partner’s location to distribute cards.
Option for partner’s team to have 1 resilience workplace session.
Further support and opportunities to enhance workplace wellbeing.

IP

 Access to composite logo.

Get in touch

Themed Week Sponsor

Take your brand presence to the next level with our “Themed Week” sponsorship option.
Sponsoring a Beat the Street themed week is a unique opportunity to spotlight your brand while engaging the community in fun, weeklong challenges, as each theme brings fresh energy and excitement to the game.
Your business will have opportunities to engage with participants through local events and social media highlights, aligning your brand with a theme that’s relevant.

Themed weeks available

The ignition of the game phase. Encouraging people of all ages to get out and play Beat the Street. A perfect sponsorship fit for brands that value innovation, family engagement, and community fun.

Has a focus on promoting sustainable, active travel options, encouraging residents to choose greener ways to get from A to B, particularly at peak commuting hours. It’s a fantastic opportunity for organisations with an active travel, climate action or eco-friendly focus.

Celebrating the beauty of Burnley’s outdoor spaces, this theme promotes connecting with the parks, green and blue spaces and fostering an appreciation for nature. It’s ideal for environmental organisations, eco-friendly brands, and businesses that support connection to nature.

Go Explore Week invites the community to discover Burnley’s rich heritage, vibrant culture, and unique landmarks, inspiring pride of place and a deeper connection to the town. This week is a fantastic sponsorship fit for organisations that celebrate local heritage, tourism, and community pride.

A great fit for organisations that prioritize physical health and wellness, from gyms and sports clubs to healthcare providers.

Marking the exciting final week of Beat the Street. A great way to support and recognise everyone’s collective efforts and achievements in making Burnley a healthier, happier and more connected place. It’s a wonderful sponsorship opportunity for organisations that value community spirit and partnership working.

Six £5000 packages – find out more